Optimization of a site - Promotion of a site

Optimization of a site

Optimization of a site is as a matter of fact, reduction of a site a understandable kind for search engines, with the purpose of an output{exit} on higher positions by results of the certain search searches. But sometimes, optimizatory result sites in a understandable kind for search engines, but thus in not readable kind for visitors. In given clause{article} we shall consider extremely "pure"{"clean"} (fair) methods of optimization of sites. It would be desirable to note, that for use of "black" (dishonest) methods of optimization, it is possible, certainly to achieve high results, but they will be very "short-term", that is before the search robot will find out use of "black" methods of optimization a site practically on 100 % will send in a stop - sheet, and "to pull out" a site therefrom too difficultly and zatratno.

Optimization is the basic method of promotion of a site in a network. Due to qualitative professional optimization it is possible to receive rather plenty of visitors on the site, and the most important, that these visitors will be target. For example, if we optimized a site of the company which is engaged in sale of mobile phones including through a network the Internet and on search sale of mobile phones the site leaves in ten best through search engines on their site will go target visitors who want to buy particularly mobile phone and probably will reserve services. For example, if on the given search the site leaves on 1 place in a Yandex and for a day in a Yandex occurs such 15000 searches (probably and more) approximately 10-20 % from them will go on this site, and approximately 0,5-1,5 % from zashedshikh on a site of target visitors will make purchases. We shall recognize that average cost of mobile phone of 5000 roubles. Thus, on a site will go about 1000 target visitors from whom approximately 10 person will make purchases, and the profit of the organization will make (at cost of phone of equal 5000 roubles) 50000 roubles. For a month the profit of the organization will be essentially higher. If to take into account, that optimization of a site costs{stands} from 500 $ in a month, but is usual 1000-3000 $ in a month it is possible to draw a conclusion that in a result, optimization of a site of will repeatedly pay back. We shall pass now to detailed analysis of the process of optimization.