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The most widespread mistakes of web - optimization

Web - optimization or SEO (abbr. from Search Engine Optimization) this one of the most effective for today means of promotion of the site, representing thin adjustment of different elements of a website to involve users of search machines.


About web - optimization enough materials are written. We in this clause{article} shall try to describe the most widespread mistakes made by web designers during optimization of websites. Having avoided these mistakes you will save the site from set of troubles in the future, and also will save a great lot of invaluable time, in fact to study on another's mistakes much more effectively, than as the.

Wrong keywords


First step of everyone optimizacionnoj campaigns is the choice of keywords under which you are going to to optimize a website. If you have right at the beginning chosen wrong keywords all subsequent efforts and time devoted to struggle for the first place as a result of search, will be gone completely. What advantage{benefit} of a high rating if on these key phrases anybody in a network will not search for your goods and services, or if this rating does not increase quantity{amount} of visitors of your site?


Choice of keywords - very important problem{task}. Therefore it is necessary to concern to their choice with the maximal responsibility. Apply a method of "brainstorming" together with your employees, friends and members of family. Interrogate the clients and learn{find out}, they would use what terms to find your website. For search of the necessary keywords it is possible to use also one of means - advisers in the Internet. Search machine Overture offers on the site service Search Term Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/) - the tool on selection of search terms which not only will prompt how much time the last month the separate key phrase was requested, but also will give on your consideration the list of alternative terms.

Overloaded META-teg keywords


Often to "mountain - optimizatory" place in a meta-tag of keywords of hundred key phrases, in hope that their big quantity{amount} will provide a high rating at search machines. But, as a rule, receive result just what isn't needed. Despite of popularity of such method, a meta-tag of keywords has practically lost the importance for search machines. For today you can earn the best rating, not having in a tag of keywords of anything. It is much more important to pay attention to correct accommodation of keywords in a body of the maintenance{contents} of your site. However, for "reliability", here it is necessary to switch on some keywords.

Excessive recurrence of identical keywords


The following widespread mistake - infinite recurrence of keywords in a body of webs - pages and a meta-tag of keywords. Due to that too much optimizatorov search machines used this tactics in the past (and continue to use today) watch closely such fans{amateurs} of recurrences, and can punish the "had been guilty" site very strictly. Certainly, the certain quantity{amount} of times is necessary to repeat keywords. But, remember, that your pages are read with people, therefore the maintenance{contents} of page have grammatic sense and it should easy to be perceived. Read the text of page aloud. If you will hear, that any word repeats too often, and sounds unnaturally, replace a part of these recurrences with synonyms. In case pages at you it is possible to use the program - assistant, for example, above mentioned NetPromoter (http://Net-Promoter.com/ru), the containing analyzer of density of keywords which will help to establish optimum number of recurrences much.

Superfluous doorway-pages


- many the web designer count one more error, that time each search machine has own unique algorithm it is necessary to create separate doorway-page for each of them. Though theoretically it is perfect idea, in practice she results in return results. At use of such tactics at you hundreds pages which quickly become for you dreadful dream will appear. Only present, what is the time it is required to you for constant updating these pages to get ready with changes of algorithms of search machines. Besides these doorway-pages will be very similar among themselves. And search machines for useless duplication of the information can punish or even to throw out such sites from the database. Therefore, instead of creating superfluous doorway-pages, create one universal which will be optimized under a separate key phrase for all search machines. In this case, also it is possible to use programs - assistants who have visual generators dorveev, allowing to avoid mistakes at their editing. For example, Web Position Gold (http: // www.webposition.com) or Net Promoter (http: // Net-Promoter.com/ru)