The latent text

The latent text is a text of the same color, as a background of your page. For example, if a background of your page of white color, and you have placed the white text on this page, search machines will count his{its} latent text. Many the web designer in a pursuit of a high rating at search machines, try to fill the pages as it is possible a plenty of keywords. However, the quantity{amount} of keywords which you can repeat on page, is limited. Therefore, that the web - page was normally perceived, has been and still filled with keywords, the web designer place the text (containing keywords) the same color as a background. Thus search machines "see" keywords, and people no. But today search robots have learned to distinguish this reception, and can ignore or punish the pages containing such text. They also can punish all site even if one of his{its} pages includes the latent text.

However, it yet all. Poiskoviki can punish even those sites which do not try to use the latent text. We admit{allow}, your page has a white background and the table with a black background. Now we admit{allow}, that you have placed the text of white color in the table. Such text will be seen for people that is, it is impossible to name his{its} latent. Nevertheless, search machines can apprehend it{him} as latent because often compare color of a background of page only to color of the text maintenance{contents}, and do not consider a background of the table. Therefore, to be saved from punishment to you it is necessary to recheck all pages of your site and to see, whether you have made casually similar mistake. If you already absolutely prispichilo it is the best way to use the monochrome image for a background and to place on such background the text (in the best way to allocate for this purpose heading, shall say N2) and to set in the table of styles CSS color for this text, conterminous with color of a background. Such trick is practically imperceptible.

The pages containing only to the schedule

Search machines understand the text information - they do not understand graphic representations. Therefore, if your site contains many{a lot of;much} schedules and not enough text, it is improbable to receive a high rating from search machines. For improvement of a rating you need to replace to the schedule with the text maintenance{contents} enriched with keywords, and for achievement of beautiful effects to use same CSS. It will help to entice robots - spiders of search machines.

Misuse tega

Part of search machines actually do not understand frames though practically everyone declare their support. It can because sometimes very difficultly be specified URL separate page frejmseta not having lost thus the general{common} composition. In case the website uses frames some search robots analyze only that contains in a tag <noframes>. Nevertheless, many the web designer do{make} a mistake placing in a tag <noframes> something of type: " This site uses frames, but your browser does not support them ". For search machines which do not understand frames, it is the unique text which they can see on this site. Hence, chances of this site to receive a good rating zero. Therefore, if your site uses frames, you need to add the text enriched with keywords in a tag <noframes>.

Use cloaking

Kloaking (masking) is a reception used to show search machines different webs - pages under different circumstances. The web designer usually use kloaking for two reasons: 1) to hide an initial code of the optimized pages from competitors and 2) that usual Internet users have not got on page which is attractive to search machines and is not necessarily attractive to people. The problem that when the site uses kloaking, he does not give an opportunity to search machines to analyse that page which will be seen by usual users. And if search machines cannot make it, they thus cannot provide the users with the necessary results. Thus, if the search robot finds out, that the site used kloaking, he most likely will exclude it{him} from the database.

Registration too a plenty of pages for one day

The web designer often do{make} a mistake, registering on search machines too a plenty of pages for one day. It results to that poiskoviki simply ignore a part of pages which have been registered from one site. In an ideal variant, it is necessary to register no more than one page for one day. Not looking that can accept the majority of search machines of more than one web - page, the some people will register only one. Therefore, having limited registration, you meet the requirements of all search machines, and will save yourself from ineffectual diligence. As convenient schedulers of tasks have the majority of programs for web - optimization.

Optimization is powerful, but not omnipotent

There is one more widespread mistake - too big hobby for optimization. Certainly, web - optimization the most effective way to increase in the traffic at your site. It is necessary to study every day as search machines work, and to optimize the site under their requirements.

However, you should remember, that web - optimization it only one of means of achievement of success - instead of success as such! It is possible to count success increase of sales of your products and services. Therefore, alongside with improvement of a rating of your site at search machines, it is necessary to not forget about other factors which define{determine} success or failure of your website - convenience in using a site, simplicity of system of orders, the same quality of products and services, quality of servicing, etc., etc. You can reach{achieve} the best rating at search machines but if quality of your products and services low, and servicing leaves much to be desired, this rating will not bring the big advantage{benefit}.